Expected Cost vs. Anticipated Added Value

Based on our commitment to a deliverables-oriented approach, our clients can make a confident decision about this project. Our commitment to the client and ownership in success of the project insures that our clients will have a partner in delivering a successful solution. Ariss Kahan methodologies focus on a full client-lifecycle approach and the timely production of valuable deliverables. These deliverables dramatically reduce the cycle time from the planning to the implementation of integrated database marketing strategies thereby adding value to the ultimate solution and reducing implementation costs.

Database Marketing - Core Competency

Strategic database marketing is at the core of Ariss Kahan competencies. This not only includes the utilization of proven as well as innovative database marketing techniques, but a comprehensive understanding of the technology that is the enabler to data-driven marketing initiatives.

Here, we reference our definition of database marketing which is: "the management process responsible for using captured information to identify your prospects and customers as individuals and building a continuing relationship with them to their greater benefit and your greater profit."

Experience

Ariss Kahan is a professional consultancy with experience in the creation, development and maintenance of marketing databases for some of the largest and most successful organizations in the country -- encompassing more than 25 different industries.

Knowledge Transfer

Mentoring and knowledge transfer are central to the Ariss Kahan approach to marketing information systems and database marketing consulting. The Ariss Kahan Methodology provides a mentoring environment in which client participants are asked to drive the effort under the guidance of the Ariss Kahan facilitator. We strongly believe that our success hinges on our clients ability to share in the management of the project environment.

Experience, Skill Base, and Viability of Supplier

Ariss Kahan was formed in 1994 to focus on the emerging and maturing topic of business intelligence and database marketing solutions. Since then, the company has experienced an average growth of over 150% per year and has amassed a client list including many Fortune 2000 companies. Ariss Kahan has established itself as a leader in this industry by being published in trade publications including The Marketing Journal, Advertising & Marketing Review, Cablevision and DM News. Ariss Kahan is a member is good standing in the Rocky Mountain Direct Marketing Association, as well as a voting member of the national DMA. In addition, Ariss Kahan's management has a very active speaking calendar.

Speaking engagements include:

• National Cable Television Advertising & Marketing (CTAM) Conference
• Institute for International Research conference on Customer Centric Marketing
• Regis University marketing MBA program
• University of Denver marketing MBA program
• CU's Integrated Marketing Communications (IMC) graduate program
• National Center for Database Marketing (NCDM) Conference

Independent Consultancy

When formed, Ariss Kahan made the conscious decision to be an independent database marketing consultancy. This translates into an unbiased assessment of marketing data, direct marketing lists, database marketing techniques and technologies that will best meet the strategic needs of our clients.