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You've decided on your
strategy.
You've analyzed and targeted your list.
You've planned your offer, designed your
content and created your copy.
You are finalizing your printing needs.
How do you deliver the direct marketing piece
that you have spent so much time and effort planning,
creating and producing?
Now, there are many more decisions to make. Crucial
decisions. Just to keep your costs in line with
your overall budget. Even choices that will impact
the response rate.
Ariss Kahan can handle every step of the way,
because we have done millions and millions of
direct mail marketing pieces. A cost conscious
approach combined with solid experience is why
so many customers keep coming back to Ariss Kahan
for their Mailing and Delivery services.
How will each decision affect my response rate
to my targeted lists?
When it comes to automating inserts, addressing
envelopes by inkjet or labels, different situations
call for different choices. Choices that you want
to make by counting on years of experience that
tells you how it will affect your response rate
for your particular piece.
Other considerations like match mail capabilities,
and affixing cards and labels?
What about Bursting, folding, stacking, and hand
assembly? And what about cleaning up your mail
file and removing the duplicates?
The answers to these questions and more are why
you need to rely on the professional expertise
of Ariss Kahan to help you standardize and correct
the addresses, manage all the Postal processing
steps of NCOA, DSF, and LACS. It sure would have
been helpful if you had done some presorting and
reporting to better organize your mailing process.
Often, customers wonder how does having someone
else do their mailing saves them money. And they
think that they can do it themselves. Ariss Kahan's
advice is what so many successful businesses are
doing today. Focus on your core competency and
partner with experts to handle those areas that
is their expertise. Look to the expertise, efficiency,
and cost effectiveness of Ariss Kahan database
analysis, reporting and processing services to
help you save time and money while increasing
your response rates.
Ultimately, the goal of any direct marketing
campaign is to produce the highest possible response
rate. Ariss Kahan's experience guides you every
step of the way and allows you to consult our
experts throughout your campaign process. Integrating
every aspect of direct marketing gives you a single
contact to manage your campaign and produce the
highest response rates. There are so many pivotal
points in each aspect of your direct marketing,
that having a single professional with the experience
of Ariss Kahan will make the difference in cost,
timeliness, and response rate.
Mailing Services that
help you REDUCE YOUR POSTAGE COSTS:
- CASS: The first step in reducing postage cost
is to make sure the address records of your
mailing list are within the standards set by
the U.S. Postal Service. Ariss Kahan uses CASS
(Coding Accuracy Support System) certified software
approved by the USPS. We repair recognizable
addresses that are incorrect, and standardize
them to meet these USPS specifications.
- NCOA: National Change of Address (NCOA) is
a service that is provided by companies licensed
through the United States Postal Service (USPS).
The sole purpose of this service is to provide
a mailing list correction service for lists
that will be used for the preparation of mailings.
- LACS: Ariss Kahan offers Locatable Address
Conversion System (LACS) corrects address lists
electronically for areas that have undergone
permanent address conversions. The LACS database
consists of address conversions that the USPS
has obtained and verified.
- DSF: Saturation Carrier Route postal discounts
are available for mailings that meet density
requirements and are sorted in walk sequence
(DSF). In addition, the DSF file can be used
to validate each individual address record.
The Delivery Sequence File is a file that contains
all addresses serviced by the Postal Service.
Ariss Kahan manages the DSF for its clients
which includes: Address Validation, Address
Standardization, Zip+4 Coding, Carrier Route
ID Coding, Delivery Sequence Coding, Detection
of potentially undeliverable addresses for reasons
other than a change of address, DSF information
provided on electronic media. All these provide
cost savings through improved address list quality.
Mailing Service Options
- Addressing: There are many ways to print addresses
on envelopes, catalogues, and self-mailers.
Ariss Kahan will guide you through the choices,
the benefits and pitfalls of each.
- Labels: Ariss Kahan can provide any kind of
label. The most typical are 4-up Cheshire labels
that work well on dark backgrounds, where ink
jet systems or other direct addressing would
not show up. Or, Piggy-back labels on a wax
backing let your customer peel off the label
and use it on an order form or reply device.
- Insert Handling: Whether you have a one page
letter in an envelope, or multiple inserts such
as a flyer, brochure, reply form, buck slip,
lift note, etc., Ariss Kahan has mailed millions
using automatic inserters that can handle numerous
sizes, or inserting by hand for special considerations.
- Match Inserting: When the utmost in personalization
is needed, such as in fundraising, and creating
the personal correspondence look of a live stamp
and addressing is critical, Ariss Kahan provides
the professional touch you need.
- Tab Sealing: If you want the automated postage
rate for your open edge mail piece, then Ariss
Kahan has the answer with a wafer seal tab,
clear plastic, paper, or customized to complement
the design.
- Live Postage Stamps: Whatever your stamp requirements
are, Ariss Kahan has done it.
- Kit Building: Recently, one customer wanted
a compass included in their mail piece. Anything
you can imagine, Ariss Kahan can design a solution
to deliver! Posters in tubes, product samples,
oversized or odd shaped, if there is a will,
Ariss Kahan has the way.
- Bindery Operations: Ariss Kahan can fold and
insert all in one smooth operation, trim, burst
and fold for continuous forms for mailing statements
or order confirmations.
- Plastic Cards: Ariss Kahan can create membership
cards, conference badges, or even your ski passes
inserted and mailed.
- Destination Entry: Getting the best possible
postal rates or cutting time off delivery, Ariss
Kahan can deliver to Bulk Mail Centers (BMC)
or Sectional Center Facilities (SCF) across
the country. This saves you dollars per thousand
and days delivery.
- Delivery Services: Door to Door knob hangers
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