You've decided on your strategy.
 You've analyzed and targeted your list.
 You've planned your offer, designed your content and created your copy.
 You are finalizing your printing needs.

How do you deliver the direct marketing piece that you have spent so much time and effort planning, creating and producing?

Now, there are many more decisions to make. Crucial decisions. Just to keep your costs in line with your overall budget. Even choices that will impact the response rate.

Ariss Kahan can handle every step of the way, because we have done millions and millions of direct mail marketing pieces. A cost conscious approach combined with solid experience is why so many customers keep coming back to Ariss Kahan for their Mailing and Delivery services.

How will each decision affect my response rate to my targeted lists?

When it comes to automating inserts, addressing envelopes by inkjet or labels, different situations call for different choices. Choices that you want to make by counting on years of experience that tells you how it will affect your response rate for your particular piece.

Other considerations like match mail capabilities, and affixing cards and labels?

What about Bursting, folding, stacking, and hand assembly? And what about cleaning up your mail file and removing the duplicates?

The answers to these questions and more are why you need to rely on the professional expertise of Ariss Kahan to help you standardize and correct the addresses, manage all the Postal processing steps of NCOA, DSF, and LACS. It sure would have been helpful if you had done some presorting and reporting to better organize your mailing process.

Often, customers wonder how does having someone else do their mailing saves them money. And they think that they can do it themselves. Ariss Kahan's advice is what so many successful businesses are doing today. Focus on your core competency and partner with experts to handle those areas that is their expertise. Look to the expertise, efficiency, and cost effectiveness of Ariss Kahan database analysis, reporting and processing services to help you save time and money while increasing your response rates.

Ultimately, the goal of any direct marketing campaign is to produce the highest possible response rate. Ariss Kahan's experience guides you every step of the way and allows you to consult our experts throughout your campaign process. Integrating every aspect of direct marketing gives you a single contact to manage your campaign and produce the highest response rates. There are so many pivotal points in each aspect of your direct marketing, that having a single professional with the experience of Ariss Kahan will make the difference in cost, timeliness, and response rate.

Mailing Services that help you REDUCE YOUR POSTAGE COSTS:

  • CASS: The first step in reducing postage cost is to make sure the address records of your mailing list are within the standards set by the U.S. Postal Service. Ariss Kahan uses CASS (Coding Accuracy Support System) certified software approved by the USPS. We repair recognizable addresses that are incorrect, and standardize them to meet these USPS specifications.
  • NCOA: National Change of Address (NCOA) is a service that is provided by companies licensed through the United States Postal Service (USPS). The sole purpose of this service is to provide a mailing list correction service for lists that will be used for the preparation of mailings.
  • LACS: Ariss Kahan offers Locatable Address Conversion System (LACS) corrects address lists electronically for areas that have undergone permanent address conversions. The LACS database consists of address conversions that the USPS has obtained and verified.
  • DSF: Saturation Carrier Route postal discounts are available for mailings that meet density requirements and are sorted in walk sequence (DSF). In addition, the DSF file can be used to validate each individual address record. The Delivery Sequence File is a file that contains all addresses serviced by the Postal Service. Ariss Kahan manages the DSF for its clients which includes: Address Validation, Address Standardization, Zip+4 Coding, Carrier Route ID Coding, Delivery Sequence Coding, Detection of potentially undeliverable addresses for reasons other than a change of address, DSF information provided on electronic media. All these provide cost savings through improved address list quality.

Mailing Service Options

  • Addressing: There are many ways to print addresses on envelopes, catalogues, and self-mailers. Ariss Kahan will guide you through the choices, the benefits and pitfalls of each.
  • Labels: Ariss Kahan can provide any kind of label. The most typical are 4-up Cheshire labels that work well on dark backgrounds, where ink jet systems or other direct addressing would not show up. Or, Piggy-back labels on a wax backing let your customer peel off the label and use it on an order form or reply device.
  • Insert Handling: Whether you have a one page letter in an envelope, or multiple inserts such as a flyer, brochure, reply form, buck slip, lift note, etc., Ariss Kahan has mailed millions using automatic inserters that can handle numerous sizes, or inserting by hand for special considerations.
  • Match Inserting: When the utmost in personalization is needed, such as in fundraising, and creating the personal correspondence look of a live stamp and addressing is critical, Ariss Kahan provides the professional touch you need.
  • Tab Sealing: If you want the automated postage rate for your open edge mail piece, then Ariss Kahan has the answer with a wafer seal tab, clear plastic, paper, or customized to complement the design.
  • Live Postage Stamps: Whatever your stamp requirements are, Ariss Kahan has done it.
  • Kit Building: Recently, one customer wanted a compass included in their mail piece. Anything you can imagine, Ariss Kahan can design a solution to deliver! Posters in tubes, product samples, oversized or odd shaped, if there is a will, Ariss Kahan has the way.
  • Bindery Operations: Ariss Kahan can fold and insert all in one smooth operation, trim, burst and fold for continuous forms for mailing statements or order confirmations.
  • Plastic Cards: Ariss Kahan can create membership cards, conference badges, or even your ski passes inserted and mailed.
  • Destination Entry: Getting the best possible postal rates or cutting time off delivery, Ariss Kahan can deliver to Bulk Mail Centers (BMC) or Sectional Center Facilities (SCF) across the country. This saves you dollars per thousand and days delivery.
  • Delivery Services: Door to Door knob hangers

 

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