Ariss Kahan increases its client's direct marketing effectiveness by applying fundamental marketing principles and sophisticated data intelligence techniques. These techniques include: leveraging trend analysis, behavioral analysis, and cognitive analysis, which allow Ariss Kahan to be more effective and more predictive when conducting direct marketing campaigns.

Can you imagine "hoping" your car will start every morning, instead of expecting it to start? Do you hope or expect your direct marketing campaigns to deliver positive results? The kind of dependability and predictability that you expect is why over 80% of Ariss Kahan customers have become long-term clients. Just ask them!

Success depends on the ability to continue to improve over time. This repeatability comes from a comprehensive understanding of what works and what doesn't. Ariss Kahan guides their clients through a proven and repeatable process that delivers incremental lift over time. There is no substitute for the years of experience that Ariss Kahan shares with its customers. Allow Ariss Kahan to instill in you this confidence and then extend it to your direct marketing campaigns.

Sometimes customers come to Ariss Kahan and say that they have already tried direct mail or some other direct marketing approach and that it didn't work. After a short investigation, it becomes clear that fundamental marketing principles, like RFM (recency, frequency, monetary) or the method of applying behavioral and cognitive analysis were misapplied. Then, Ariss Kahan improved their results to a positive ROI (return on investment).

Ariss Kahan's objective is to address the key points in your direct marketing campaign where improved methods and techniques, and experience can help you make the best direct marketing decision. Does this target market make the most sense? What behavioral factors influence the profile? What cognitive analysis will lead to a better response? Which segments are most likely to produce incremental lift? What's the best composition? Which test improved on the control? This is the power of Ariss Kahan in practice.

Database Marketing Techniques

Successful Database Marketing requires a dialogue between you and your prospect or customer. This interaction begins with an effective direct marketing campaign that produces information. Information leads to the knowledge that both parties can leverage. The mutual investment in the relationship results in loyalty by delivering consistent and dependable quality, with convenience, personal attention and recognition. Loyalty requires mutual benefits. Why would your customers and prospects want to be in your database? Ariss Kahan helps you understand your database and develop reasons why they would request to be in your database.

The mathematics of customer centric database direct marketing produces a successful business model. Surveyed customers consistently show similar results as those often quoted from research done by the Harvard Business Review and the Forum Corporation. The average business loses 15% to 35% of its customers annually, and that if this attrition were reduced by only 5%, profits would increase 25% to 85%.

So, what is the overwhelming reason why customers leave?

Poor service is the dominant one. Whether it is outright neglect or some other form of poor service, almost 70% leave for this reason alone. The data, the information and the knowledge that your organization holds about each of your prospects and customers is a powerful database that can be analyzed by the veterans at Ariss Kahan. We can help you put this deep understanding to work through more effective direct marketing campaigns. Rely on Ariss Kahan to help you build successful direct marketing campaigns that produce positive returns for your investment, now.

Database direct marketing techniques have demonstrated increased revenue, reduced cost of sales, and have reduced the length of a sales cycle. In addition, customer satisfaction increases because you are targeting the right message for the most receptive audience. This translates into better customer service because you are more focused on the customer.

Expect Your Direct Marketing to Improve with Ariss Kahan on Your Team!

Today, relatively few organizations apply effective direct marketing techniques. As a result, many campaigns produce mediocre results and sometimes complete failure. Typically organizations accept this mediocrity or abandon the direct marketing method by rationalizing to themselves that it's ineffective. In reality, the symptoms, if analyzed by the experienced professionals at Ariss Kahan, would show that fundamental database direct marketing methods were not followed, or available data mining tools were not used to illustrate a particular behavioral profile or that testing happened after profiling.

The target market may not seem to fit what you expect. Your past campaigns could be suffering from poor performance because of poor targeting. Even direct marketing without the proper database analysis, which can increase the response rate among your target, is less than optimal unless you utilize all the techniques and tracking available to you. According to one study, direct marketing outperforms other methods of advertising in weak economic growth periods as well as moderate economic growth periods.

Database Analysis

Even when a customer is not experiencing the kinds of results they want, arriving at the correct diagnosis can be challenging. As in selecting the best lists, Ariss Kahan's expert research, combined with the ability to assess individual campaign tactics and changes, provides a powerful diagnostic tool to recalibrate for successive campaigns. Direct marketing is a continuous process that requires an ongoing series of tests against the control. Beating the control and achieving "incremental lift" is the goal of every campaign. Identifying the aspects that produce incremental lift is essential in every marketing activity.

Campaign Production and Management

From defining what your target is, to achieving your goals, to tracking and monitoring all the activity that is generated from a particular campaign, Ariss Kahan manages the data in a fashion that produces the highest possible response. Ultimately, your campaign's success comes down to selecting the best lists and monitoring the results so that you can improve with each successive campaign.

Delivery: Direct Mail Services or email

Merging, purging, and sorting your lists are essential to maximizing your response rate and saving you money. By applying the fundamental marketing techniques in conjunction with the database management tools, you are able to build on each campaign by learning from each campaign. This is what Ariss Kahan calls a "structured sense of learning."

All the data is necessary and valuable to your campaign, whether you are collecting behavior information or analyzing the cognitive data. The costs are significant in your printed direct mail piece, so you want to make the smartest decisions and ensure that each mail piece is addressed properly and is going to reach its intended target.

Equally important is managing the process of permission based email campaigns so as to focus on targets that are relevant, interested, and anticipated. The skills to run an effective email campaign require just as much expertise as direct mail, yet those skills are different and more dynamic because the dramatic changes that are happening online in the Internet age. Use the experts at Ariss Kahan to drive the most effective results whether it's in direct mail or over the Internet.