Ariss Kahan has established itself as a leader in the database marketing industry and has been published in numerous local, regional and national publications. This archive contains articles that have appeared in publications such as The Marketing Journal, Advertising & Marketing Review, Inside Decisions, Cable Vision, and DM News. Ariss Kahan also provides continuing education, lectures, and articles to associations, conferences and national universities.

Please browse this sampling of our published articles, they contain a wealth of knowledge that is still relevant for today.

Links to articles:

• Top Ten Mistakes To Avoid When Building A Marketing Database
• Cable Marketing In The Age Of Competition
• Choosing The Marketing System That Meets Your Database Needs
• Database Marketing Techniques & The Consumer Privacy Issue
• Using Database Marketing Techniques To Enhance Your One-to-One Marketing Initiatives
• Grading Your Database Marketing Consultant
• Lifetime Customer Value
• The Marketing Database: Return On Investment
• Marketing Database vs. Data Warehouse: Is There A Difference?
• Finding The Right Lists To Meet Marketing Objectives